Talha

PureFuel

★★★★★

Industry

Health, Wellness, Fitness, Nutrition

Deliverables

Logo, Brand Guidelines

Time of Delivery

7 days

The project description

PureFuel is a health-focused snack brand providing natural, minimally processed products. The project aimed to create a brand identity that reflects PureFuel’s commitment to simple, wholesome ingredients.

The brand identity focused on:

Logo Design: A badge shape for trustworthiness, with a cursive script and a “bite” mark to emphasize natural snacks.
Color Palette: Earth tones like turquoise and lime green to evoke health and freshness.
Typography: Ice Cream and BW Mitga for a clean, approachable feel.
Visual Elements: A cheese wheel shape in the logo to represent the flagship product, Parm Crisps.

‍

The thinking process behind the concept

In the process of building PureFuel's logo, we opted for a simple, clean badge shape to convey trustworthiness and quality.

The rounded edges add a friendly, approachable feel, and it also represents a Parmigiano cheese wheel.

The cursive script for "PureFuel" was chosen to suggest fluidity and naturalness, reflecting the purity of the products.

We incorporated a small bite in the letter "P" to visually connect to the snack product line

‍

Client Feedback

Logo & Branding for an Ai Novel Writing Application - NovelistAi

★★★★★

"Talha designed PureFuel’s branding to match our straightforward, health-focused image. The logo is clean, and the design elements feel genuine, not overdone. The process was efficient, and the end result works well for us."

‍

Qutaiba Alhajri

Message me on upwork!

Talha.T